Hilla Katki

Medium publications

Medium, 2020

Medium wanted to give publication owners much more creative freedom. Instead of rigid templates, everyone from solo bloggers to large editorial teams can now show off their own style. These story building blocks were designed and built for Medium's own publications: Gen, Zora, OneZero, and Level.

The new set includes full-width image sections, eye-catching quotes in custom fonts, and different styles of article lists to make homepages feel alive. Each publication now has its own fonts and rich colors to match its voice.

Medium team:

Hilla Katki, lead product designer
Ryan Hubbard, senior brand designer
Noah Baker, brand designer
Priya Wellington, product manager
Lalit Kapoor, engineering manager
Erik Hinton, developer
Elizabeth Funk, developer
Ken Franqueiro, developer