George Washington Bridge Bus Station
Pentagram, 2011
This signage project rethinks how commuters find their way around a busy transit hub. It turns traditional route maps into live digital displays.
Bus tracking information connects directly to the terminal's signs, so passengers know exactly when buses are arriving and leaving and can plan their trip without stress.
Pentagram team:
Lisa Strausfeld, creative director
Hilla Katki, lead designer









